Built for operators like you — not a mega-fleet.
If this looks closer to your dock than a cruise terminal, everything on this page was built with your business in mind.
A free report on where marine tour operators lose bookings — and a complete data-backed edition built from what actually worked for one whale-watching operator in the Azores.
If this looks closer to your dock than a cruise terminal, everything on this page was built with your business in mind.
Not an abstract "you're missing bookings" — an actual dollar figure attached to each day nobody filled, at your own average booking value.
Illustrative pattern based on common findings across audits — not one specific client's exact numbers.
A guest can't pay online in one pass — they stall or call instead.
The ad click lands on a page with no way to book.
Spend happens, but nothing confirms whether it converted.
An enquiry sits for hours before anyone replies.
20–30% of every booking goes to commission instead of the operator.
No systematic ask after a completed tour.
Same guest, same intent to book, two completely different outcomes — depending on what happens after they click.
Same tour, same average booking value, both guests acquired through paid ads — the only thing that changes is which door they book through, and this includes the real cost of the ad that brought them.
Both sides assume the booking came from a paid ad click — the OTA's commission covers their own distribution and marketing, so no separate ad cost is added there. A direct booking from a repeat guest, referral, or organic search has no ad cost at all, and nets the full $421.20.
Six honest questions about your own booking flow, ads, and tracking — takes about 10 minutes, scored instantly. This is what your result looks like.
Take the self-assessment →Everything we've learned building booking systems, ad accounts, and tracking stacks for marine wildlife tour operators — given away first, before any ask.
Sent once, straight to your inbox. No follow-up sequence, no sales call attached.
Stop The Booking Leak, by MI Automations — booking, ads, and tracking systems for marine tour operators
Across the marine tour operators we work with, here's what changing the booking system, ad account, and tracking stack actually produced — measured, not modeled.
Cost per conversion and average booking value are both directly measured figures — the 10.3× is the confirmed ratio between them, before any assisted or multi-touch conversions are added on top. Figures from active MI Automations client engagements, shared in aggregate.
The pattern most operators see once the booking flow, tracking, and ad account are actually fixed.
Redirect issue found and corrected — ad clicks finally land where they can convert.
33 GA4-recorded purchases, up from 16 in the prior period.
Cost per conversion against average booking value, before assisted conversions.
Not composite examples — these are live booking systems, ad accounts, and tracking stacks we run today.
Whale watching, shark diving, and marine adventure tours out of Pico Island.
See their live booking page →Orca watching expeditions in the fjords of Northern Norway.
See the Orca Camp page →Six full systems — booking, ads, tracking, automation, SEO & AI search, and reviews — each with what fails, what ideal looks like, and the real tools to fix it, plus the full real campaign breakdown.
How We Got a 10.3× Return on Whale-Watching Ads. A 27-page PDF built from active work with real marine wildlife tour operators — not a hypothetical. Every figure tagged confirmed or modeled, so you always know what's directly measured versus a reasonable estimate.
Yes — full stop. No trial, no credit card, no follow-up call booked automatically. You'll hear from us again only if you reach out first.
The free report explains the concepts. The Playbook covers all six systems in full depth — real named tools, not just the idea — plus the complete campaign breakdown with real numbers instead of examples. You also get two free bonuses included: the AI Marketing Report and the Self-Assessment workbook.
Stop The Booking Leak is run by Chris Mwangi under MI Automations. We build and run booking systems, ad accounts, and tracking stacks for marine wildlife tour operators — whale watching, diving, and similar seasonal, high-value products. Every figure on this page comes from an active client engagement, not a hypothetical.