For whale watching, diving & snorkelling tour operators

Find out where your bookings are actually leaking — in under 10 minutes.

Six honest questions about your own booking flow, ads, and tracking. No login access needed, no strings attached — just your own answers.

10.3× confirmed return per ad dollar, real operator data

14.03% CTR vs. 3–4% travel industry average

6 quick sections, your own honest answers

Section 1 of 6

Booking Flow — can a guest actually pay you online, right now?

Q1. Walk through your own booking page like a guest. How many steps come before payment?

Q2. Does your site let a guest pay online in one sitting, or does it require a phone call, email, or WhatsApp message first?

Guest can pay online, start to finish, no contact needed

Guest can start online but has to call or message to finish

Booking is phone/email/WhatsApp only — no online payment at all

Every extra step is a moment a hesitant guest can decide to "think about it" — and never come back. This is usually the single biggest leak on this list.

Section 2 of 6

Ad-to-Booking Match — where does your ad spend actually land?

Q3. If you're running Google or Meta ads, search your own tour type and click your live ad. What page does it land on?

The exact bookable product page

My homepage or a general info page

Not sure / not currently running ads

An ad that lands anywhere except a bookable page is spend with no direct path to a sale — you're paying for a click that goes nowhere useful.

Q4. Once there, is there a clear, working way to book from that exact page?

Section 3 of 6

Tracking Status — can you prove what your ad spend is doing?

Q5. Do you know, with confidence, how many bookings came directly from a specific ad campaign last month?

Yes — I can point to the exact number

Roughly — I have a general sense

No — I'm mostly guessing

Without working conversion tracking, every ad decision is a guess dressed up as a strategy — even when the ads themselves are good.

Q6. If you checked your site's page source right now for "gtag" or "fbq," do you know whether you'd find them?

Section 4 of 6

Response Speed & Automation — what happens the moment someone shows interest?

Q7. Send yourself a test enquiry through your own contact form right now. How long until you'd realistically respond?

Q8. Does anything happen automatically when a hold or enquiry comes in, or does it rely on someone checking manually?

Automatic notification and follow-up sequence

Automatic notification, manual follow-up

Nothing automatic — depends on someone checking

Research on lead response time consistently finds that replying within minutes rather than hours dramatically changes whether an enquiry converts at all.

Section 5 of 6

OTA Dependency — how much of your revenue is going to commission?

Q9. Roughly what share of your bookings come through Viator, GetYourGuide, or similar platforms rather than direct?

Q10. Do you know the actual commission rate you're paying on those bookings?

OTA commission typically runs 20–30% per booking. On a $75 tour, that's $15–22 gone before you've covered a single operating cost — and it compounds every season without a strong direct-booking alternative.

Section 6 of 6

Review Requests — is there a system, or does it depend on memory?

Q11. After a completed tour, does every guest automatically get asked for a review, or does it depend on someone remembering to ask?

Automatic request after every completed tour

Sometimes, if someone remembers

No system — it rarely happens

Review count and recency are one of the clearest signals guests use to choose between operators — and one of the easiest things to systematize.

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